#GroomOurLaws
The Big Idea : A grassroots petition, in collaboration with Sandy Hook Promise, advocates for responsible gun laws, urging action from
U.S. authorities.
A Note for shoppers (Guerrilla Marketing)
Guerrilla marketing mockup 1
Guerrilla marketing mockup 2
Social media posts
Social media mockup
Microsite mockup - Landing page
Microsite mockup - Campaign home page
Microsite mockup - Campaign home page footer
Online petition mockup page
X post mockup with CTA
Art Director - Vinamr Raj | Copywriter - Vinamr Raj
Challenge - Established in 1901, Gillette is renowned for its high-quality grooming solutions and global presence. Now, with gun violence at the forefront, Gillette seeks to create a safer community through an awareness campaign.
Insight - More people in the US die from suicide involving a firearm than from homicides or accidents.