Your Go To Sidekick
The Big Idea : Portraying Nissin Cup Noodles as the go-to sidekick for people on the go.
Transit OOH
Digital OOH
Billboard OOH
Mockups
Art Director - Vinamr Raj | Copywriter - Vinamr Raj
Challenge - Nissin, a renowned brand established in 1958, offers over 30 flavors and combinations in portable cup noodles, aiming to provide a cost-effective substitute for restaurant-style noodles at home, catering to individuals with budget constraints.
Insight - Individuals look for meals that are filling and have a longer shelf life due to their hectic schedules, as they are always on the move.