Experience The Stinky Labyrinth
The Big Idea : Using VR and 4Dx tech to ignite awareness and spur generous donations.
VR game poster (audio file above)
Tent mockup - L to R - About Second Harvest, Food waste stats, VR 4Dx room (audio file above)
VR 4Dx room mockup - a mist thrower releases organic stink mist above the timer after the game audio is played.
Checkpoints in the game - mockup
Mirror popup mockup placed outside the tents
Digital pledge board along with CTA to drive donations place after the mirror popup
PR headline mockup 1
PR headline mockup 2
PR headline mockup 3
Art Director - Vinamr Raj | Copywriter - Nadia Okongo
Challenge - Founded in 1985, Canada's largest food rescue organization aims to drive increased donations, ensuring surplus food reaches those in need.
Insight - Despite growing awareness about food waste, many people have become desensitized towards it due to a lack of personal connection.